Product Hunt Launch Video Template

When to use this template

Use it for the video that sits in your Product Hunt gallery and gets reshared on X and LinkedIn on launch day. Most visitors arrive from a list, skim the tagline, and give the video a few seconds before deciding whether to read on. This structure is designed for that skim: the first two scenes explain what the product is, the middle three prove it works, and the last two make the next step obvious.

It suits SaaS products, AI tools and developer tools with a visual interface. If your product is a mobile app, start from the mobile app template instead, and if you are announcing a single feature rather than launching, use the feature release template.

The structure, beat by beat

Seven scenes, about 45 seconds. The timings below are a starting point; trim the demo beats before you trim the hook or the close.

1. Hook (0–4s). A single line of text naming the problem. Write it in your customer's words, not your category's.
2. Reveal (4–7s). Logo and tagline. The viewer now knows what they are looking at.
3. Demo beat one (7–15s). The first meaningful action. Zoom into the region that matters and let the cursor do the explaining.
4. Demo beat two (15–26s). The core job your product does. This is where people decide whether it is for them.
5. Demo beat three (26–34s). The result or output, ideally landing in a tool the viewer already uses.
6. Feature grid (34–40s). Four to six labels. No full sentences.
7. End card (40–45s). Name, URL, "live on Product Hunt today".

Example voiceover script

Read at a natural pace this runs to roughly 45 seconds. Replace the bracketed parts and the example product details with your own.

1. "Writing release notes shouldn't take longer than shipping the release."
2. "Meet [Product]: release notes that write themselves."
3. "Connect your repository in one click. That's the whole setup."
4. "Every time you merge, [Product] reads your commits and drafts a clear, customer-friendly update. You edit the wording; it does the digging."
5. "When you're happy, publish to your changelog, send it by email, or post it to Slack, all from one place."
6. "Team review, scheduled posts, and your own brand styling are built in."
7. "[Product] is live on Product Hunt today. Try it free at [product].com."

Customising tips

• Rewrite the hook three times. It is the highest-leverage line in the video. The launch video script generator can give you options to react to.
• Use real screens. Record your product with any screen recorder, at a clean browser size, with demo data that looks like a real account. Our guide to turning a screen recording into a launch film covers the details.
• Match your tagline. The reveal line should match the tagline on your Product Hunt listing word for word, so the video and the page reinforce each other. The tagline generator helps here.
• Make a vertical cut too. The same scenes reframed to 9:16 or 4:5 work for launch-day posts on social.

In Cadenzova Spotlight you can paste your site URL, upload your screenshots and recordings, and the AI director drafts a first cut close to this structure, which you then edit scene by scene. See the Product Hunt launch video use case for more.

Scene-by-scene plan

16:9 · about 45s · Keynote style

1. Text reveal — “Writing release notes takes longer than shipping.”

   The hook. One sentence naming the pain your visitor already feels. No logo yet: earn the next three seconds first.
2. Logo reveal — “Meet [Product]”

   The reveal. Your logo and one-line tagline. Keep it under three seconds so the demo arrives quickly.
3. UI demo — “Connect your repo in one click”

   Demo beat one: the first thing a new user does. Use a cursor path and a zoom on the button that matters.
4. Walkthrough — “Drafts write themselves from your commits”

   Demo beat two: the core value. This is the longest scene; let the viewer see the before and the result.
5. UI demo — “Publish to your changelog, email and Slack”

   Demo beat three: the payoff. Show the output landing somewhere the viewer recognises.
6. Feature grid — “Everything else, at a glance”

   Four to six short feature labels for viewers who want the full picture without another minute of footage.
7. End card — “Live on Product Hunt today: [product].com”

   The close. Name, URL and a launch-day line. Hold for at least three seconds so people can read it.

Make this video free