A launch video for every launch moment
Different channels reward different films. Pick your moment for the structure, length and format that works there.
How to Make a Product Hunt Launch Video
A Product Hunt launch video has one job: make a visitor understand your product in under a minute and want to upvote, comment or try it. Here’s the structure th
Use caseHow to Make a SaaS Launch Video
A SaaS launch video should make a busy buyer understand the problem you solve, see your product solving it, and know what to do next — in about a minute. Here’s
Use caseHow to Make an App Store Preview Video
An App Store preview is a short video of your app in action, shown on your product page. It has stricter rules than a social promo. Here’s what a strong one loo
Use caseHow to Make a Feature Announcement Video
A feature announcement video turns “we shipped X” into “here’s what you can do now”. Keep it short, show the feature working, and tell existing users exactly wh
Use caseHow to Make a Landing Page Hero Video
A landing page hero video sits next to your headline and shows the product working before anyone scrolls. It needs to be short, silent-friendly and light enough
Use caseHow to Make an Investor Demo Video
An investor demo video shows that the product exists, works and solves a real problem — in the time it takes to read a deck slide. Here’s how to structure one h
Use caseHow to Make a Kickstarter Video for a Tech Product
A Kickstarter video has to show backers what they’re funding, why it should exist, and that you can deliver it. For apps, games and connected products, much of
Use caseHow to Make a Changelog Video
A changelog video turns a month of release notes into a short, watchable recap. Done regularly, it shows customers and prospects that the product is moving — an
Your launch deserves better than a screen recording.
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