Cadenzova Spotlight vs Supademo
Supademo builds interactive demos for sales and onboarding. Spotlight makes polished launch videos with an AI director, voiceover and captions. Different formats for different moments — here is how to choose.
Spotlight vs Supademo at a glance
Supademo and Spotlight both help you show a product, but in different formats and for different audiences. Supademo's focus is sales and onboarding; Spotlight's is launches and marketing.
| Spotlight | Supademo | |
|---|---|---|
| What it makes | Finished launch and product demo videos from your URL, screenshots and recordings | Interactive, guided product demos |
| Main audience | Founders, indie hackers, product marketers and agencies launching products | Sales and customer-onboarding teams |
| Platform | Any modern browser on Mac, Windows, Linux and ChromeOS; nothing to install | See their site for current platform details |
| AI that understands your product | Yes: reads your website into a Product Profile, then a vision model studies your screenshots and clips and plans the story | Not covered in our research; check their site |
| Editing control | Full control: 14 scene types, camera moves, zoom-to-region, highlights, cursor paths, overlays, 6 style presets plus a Brand style, 11 transitions | Built around demo steps and guidance for the viewer |
| Voice, music and captions | AI voiceover (ElevenLabs voices), AI music or your own track, automatic ducking, sound effects, burned-in captions plus an .srt file | Not its core format; check their site |
| Formats | 16:9, 9:16, 1:1 and 4:5; MP4 in 1080p | Interactive demos; check their site for export options |
| Pricing model | Free to try (watermarked 540p preview); €39/$39 one-off Launch Pass per video; Creator €39/$39 a month; Studio €79/$79 a month | Free: 5 demos; Scale about $38 per creator/month (annual); Growth about $350/month for 5 creators |
| Best for | Launch films and social video | Sales enablement and onboarding demos |
Two formats, two moments in the customer journey
Supademo's demos are designed for people who are already engaged: a prospect after a sales call, a new user learning a feature, a customer success team answering "how do I…?" questions at scale. Interactivity helps there because the viewer is motivated and wants to follow along.
Spotlight is designed for the moment before that — when someone has never heard of you. A launch video has to work in a feed, often on mute, in under a minute. It needs a hook, a story, the right three features, and a clear call to action. Spotlight's AI director writes and plans exactly that from your website and screen material, and you finish it in a full editor.
Where Spotlight is different
- It writes the story, not just the steps. Your website becomes a Product Profile with pain points, benefits, differentiators and proof; the AI uses it to script the film.
- It looks like a produced video. Six style presets (Keynote, Aurora, Editorial, Precision, Kinetic, Clean) plus a Brand style built from your colours and fonts; camera moves, highlights, device frames and 11 transitions.
- It sounds finished. Natural AI voiceover, AI-generated music with automatic ducking, sound effects and social-ready loudness.
- It is ready for every feed. One project exports 16:9, 9:16, 1:1 and 4:5 in 1080p, with burned-in captions and an .srt file.
- AI you can direct. Rewrite a scene in plain English, generate three alternatives, or apply an instruction such as "lead with the AI feature" to the whole film.
When to choose Supademo
- Your goal is sales enablement or onboarding, and prospects or users benefit from clicking through a guided flow.
- You want many demos — Supademo's free plan includes 5, which is generous for trying the format.
- Several creators on a team need access. Supademo prices per creator and has a 5-creator Growth plan; Spotlight does not have team seats yet.
- You need interactive content at all. Spotlight does not make click-through demos.
For those jobs, Supademo is a sensible, focused choice.
Using Supademo and Spotlight together
A practical split for a SaaS team: Spotlight makes the outward-facing videos — the launch film, feature announcement videos and social cuts — and Supademo handles guided demos in the sales process and help centre. The launch video brings people in; the interactive demo helps them understand and adopt.
Because Spotlight saves your Product Profile and lets you save style presets, each new announcement video keeps the same look and messaging without starting from scratch.
Pricing compared
Supademo prices by creator. At the time of writing its free plan includes 5 demos, Scale is about $38 per creator/month billed annually, and Growth is about $350/month for 5 creators — check their pricing page for current details.
Spotlight prices by video rather than by seat. The free plan gives you one project with the full editor and a watermarked 540p preview. A one-off €39/$39 Launch Pass unlocks one 1080p video with no watermark and every aspect ratio. If you publish regularly, Creator is €39/$39 a month (or €29/month billed yearly) for 3 HD videos and 1,500 AI credits, and Studio is €79/$79 a month (or €59/month billed yearly) for 12 HD videos. Extra HD videos are €12 for subscribers. Plan videos reset monthly; purchased videos never expire.
So for a team that needs one launch film plus a handful of feature videos a year, Spotlight is usually the lighter commitment. For a sales team that needs interactive demos for several reps, Supademo's per-creator model is designed for that.
Verdict
Supademo is for guiding people who are already interested; Spotlight is for winning attention in the first place. If you are preparing a launch, a release announcement or social video, use Spotlight. If you are enabling sales or onboarding users with click-through demos, use Supademo.