App Promo Video Maker
Make a promo video for your app from its real screens. Spotlight frames them in device mockups, plans a fast, scroll-stopping story, and exports vertical, square and landscape cuts.
What the app promo video maker does
People decide whether to download an app in seconds. An app promo video has to show the one thing your app does best, quickly, on a screen that looks like their phone. Spotlight’s app promo video maker is built around that.
You bring screenshots or recordings of your app. Spotlight’s AI director identifies the key screens and features, writes a short, punchy story, and places your screens in device mockup scenes with camera moves and highlights. If you paste your website URL, Spotlight also captures mobile screenshots of your site and picks up your brand colours, fonts and logo for a Brand style.
How it works
- Paste your app’s website URL to build a Product Profile — audience, key features, tone and brand.
- Upload app screens. Screenshots (up to 20 MB) and screen recordings from your device or simulator (MP4/MOV, up to 500 MB).
- Choose vertical first. Pick 9:16 for social promos; you can export the other formats later.
- Generate the first cut. The AI director plans a hook, feature beats and an end card with your download call to action.
- Refine and export. Adjust device frames, pacing and voiceover, then export 1080p MP4 in 9:16, 4:5, 1:1 or 16:9.
What you control
- Device mockups and frames — show screens on a device, or full bleed.
- Pacing — the Kinetic preset and fast transitions suit short social promos; Clean or Keynote suit calmer, premium apps.
- Text and overlays — headline text reveals, badges (“New”, “Free”), arrows and your logo.
- Sound — AI voiceover, AI-generated instrumental music or your own track, and sound effects like pops and clicks.
- Captions — burned in for muted autoplay, plus an .srt file. See auto captions.
App promo vs App Store preview
A promo video for social and your website can use device frames, bold text and music freely. The App Store preview slot is different: Apple has specific rules on length, resolution and content (it expects footage captured from the app itself). Use Spotlight to make both, but follow Apple’s current guidelines for the store version. Our App Store preview video guide and App Store preview specs article explain what to check.
Who it’s for
Mobile app makers launching or relaunching, web app builders whose product works on phones, indie developers who need a promo for Product Hunt and social on the same day, and agencies producing promos for client apps. Start with the mobile app template or the App Store preview template.
Tips for a better app promo
- Hook in the first two seconds. Open on the result, not a logo.
- One feature per beat. Three to five beats is plenty for a 15–30 second promo.
- Record on a clean device. Full battery, no notifications, a neutral wallpaper and realistic demo content.
- Design for sound off. Short on-screen text and captions carry the message when autoplay is muted.
- Make the CTA specific. “Free on iPhone and Android” beats “Download now”.
Start free with a watermarked 540p preview, then unlock 1080p and every aspect ratio for that video with a Launch Pass. See pricing.